Projects
Paid media projects consist of collateral that aid paid campaigns including ad copy, ad creative (images, videos, graphics, etc.), landing pages, target audiences, and strategic storytelling.
Organic projects consist of initiatives that are driven by an increase in organic traffic. This includes keyword research, audience segmentation, SEO copywriting, and authoritative content strategy.
Email projects consist of any campaigns that use email as a marketing lever. This includes audience segmentation, email automation, email copy, and reporting on the success of campaigns.
Website optimization projects consist of any changes that improve our digital experience. These projects include heat mapping analysis, hypothesis for problems we see, brainstorming solutions, and then A/B testing those solutions.
