Resume

Experience

MARKETING MANAGER

Otsuka Pharmaceutical

Remote

Spearheaded all marketing initiatives to drive new user acquisition for two disease state education websites, PsychU and NephU.
Developed and executed a comprehensive 2025 marketing plan incorporating email automation, paid advertising, SEO landing pages, strategic partnerships, and enhanced organic social media strategies.
Led a successful 10-year anniversary campaign, resulting in a 14% month-over-month traffic increase attributed to digital marketing efforts.
Established and managed a supporting organization partnership program, collaborating with industry-leading organizations to co-create content and expand membership, including major long-term and dementia care organizations.

CONTENT STRATEGIST CONSULTANT

Somnics

Remote

Analyzed the business and website to produce a digital marketing plan for the brand.
Facilitated sales interviews to leverage first-party data to formulate consumer personas to inform marketing collateral.
Redesigned full-cycle ad campaigns including landing page content, ad copy, and ad creative to accelerate conversions.
Led meaningful conversations and marketing workshops to identify new opportunities and areas of growth.

GROWTH CONTENT MARKETING STRATEGIST

ResMed

Remote

Contributed to the growth marketing team that created a new digital user experience for individuals looking to get diagnosed with sleep apnea from the comfort of their own homes.
Created campaign road maps to support business objectives and goals by producing engaging, informative content, including blog articles, landing pages, social media content, email series, and videos.
Crafted monthly reports to evaluate the success of content initiatives and shared insights with key stakeholders.
Led a team of writers, designers, agency partners, and web developers to bring content marketing initiatives to fruition.
Employed A/B testing methodologies and conducted user testing to inform creative decisions.
Created B2B2C campaign collateral for CVS Health Hub collaborations including in-store signage & accompanying digital assets.

CONTENT MARKETING SPECIALIST

ResMed

San Diego

Oversaw content production and strategy to launch an eCommerce subdomain, shop.resmed.com, where we sold CPAP’s direct-to-consumer.
Crafted persuasive content, including ad collateral, graphics, and video assets to fuel integrated healthcare marketing campaigns to boost sales. We sold 100% of CPAP device inventory for 5 consecutive months.
Initiated email drip campaigns, leveraging consumer insights to deliver personalized and timely content, driving a 17% increase in CPAP resupply equipment purchases MoM.
Streamlined website UX to enhance purchasing pathways which led to a 62% accessories revenue increase QoQ.
Fostered strong relationships with stakeholders, agency partners, and subject matter experts to strengthen brand thought leadership.
Conducted industry research and analyzed healthcare trends to implement the latest content marketing tactics into campaigns.

SENIOR CONTENT PRODUCTION SPECIALIST

Neil Patel Digital

San Diego

Collaborated with agency team members to ideate SEO campaign strategies for multi-million dollar companies, leveraging keyword targeting to drive results.
Pitched content ideas and growth opportunities to client executives using data-driven insights and industry analysis.
Analyzed content performance metrics to refine content strategies for continuous growth.
Onboarded interns, teaching them SEO content strategies and how to work collaboratively at the agency.
Helped lead the “Fun Committee,” where we planned team-building events and workshops to enhance company culture and team camaraderie.

CONTENT PRODUCTION SPECIALIST

Neil Patel Digital

San Diego

Managed $150k/month of content deliverables for diverse B2B, B2C, and eCommerce clients, consistently exceeding expectations with high-quality and timely digital content.
Collaborated with client stakeholders to align content marketing efforts with their unique brand identity and values.
Conducted in-depth research and competitive analyses to stay up-to-date with industry trends and emerging content marketing techniques to improve content strategies and thought leadership.
Used Google Analytics and other reporting tools to measure content performance and presented monthly reports to stakeholders & clients.
Developed content calendars and editorial plans, ensuring consistent and organized content schedules.

SAN DIEGO STATE UNIVERSITY

Bachelors of Science

San Diego

Major: Business Administration - Marketing with Emphasis in Integrated Marketing Communication

Minor: Interdisciplinary Studies