ResMed - AirMini Travel Campaign

Problem: Increase AirMini sales from our eCommerce platform.

 

Solution: Create an ad campaign promoting holiday travel and the portability of the AirMini and run a/b tests to figure out what imagery/copy performs the best. 

 

Deliverables: 
- Photoshoot with new holiday lifestyle creative
- Google ad assets (ad copy & creative)
- Meta ad assets (ad copy & creative)

 

Results: We were able to determine that imagery with product performed the best and our holiday ads increased AirMini sales by 27% over the course of 3 travel-heavy months, (October, November & December).

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