ResMed - CPAP Mask Campaign
Problem: Surplus of inventory of two types of CPAP masks.
Solution: Create an ad campaign that sends users to our online retail partners to promote the purchase of extra masks.
Deliverables:
- Overview landing page (https://www.resmed.com/en-us/sleep-apnea/campaigns/mask-collection/)
-P10 product page (https://www.resmed.com/en-us/sleep-apnea/campaigns/mask-collection/airfit-p10-cpap-mask-lp/)
-N30i product page (https://www.resmed.com/en-us/sleep-apnea/campaigns/mask-collection/airfit-n30i-cpap-mask-lp/)
- Google ad assets (ad copy & creative)
- Meta ad assets (ad copy & creative)
Results: While limited to only our data, we defined a conversion as any CTA button click that sent users to our partners. On average, were able to increase traffic to our partner's online retail sites by 450 visits per month.
