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ResMed - Mega Menu
Problem: Increase user NPS and user satisfaction with our e-commerce experience.
Solution: We noticed we had a high number of rage clicks when looking at heat maps of the site so we decided to create a more efficient navigation strategy with a mega menu and 3 category pages.
Deliverables:
- HotJar analysis
- New mega menu design and implementation
- 3 category pages
Results: Rage clicks decreased by 32% MoM post implementation of the mega menu and NPS score rose to a 4.2.
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