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Somnics iNap Landing Page Redesign
Problem: CAC was high and conversions were low on ad campaigns that were being run by the Somnics team.
Solution: I conducted a website audit and competitive analysis to come up with a redesign of the landing page we were sending traffic to. Me and my team then audited the Somnics team ads account and made necessary changes on the backend to make sure ad spend was more efficient.
Deliverables:
- Competitive analysis
- Redesigned landing page with new copy & creative
Results: Pending results after implementation.
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